Privacy Policy

At MARKETING CERTO, privacy and security are priorities, and we commit to transparency in the processing of personal data of our users and clients. By using our services, you understand that we will collect and use your personal information as described in this Policy, under the Data Protection rules (LGPD, Federal Law 13,709/2018), consumer provisions of Federal Law 8,078/1990, and other applicable rules of the Brazilian legal system.

Accordingly, MARKETING CERTO SOFTWARE, hereinafter referred to simply as "MARKETING CERTO", acting as the Data Controller, binds itself to the provisions of this Privacy Policy.

1. What data do we collect and for what purpose?

Our website collects and uses some of your personal data to enable service provision and improve the user experience. When you create an account, send us an email, or enter data into our platform, we collect essential information for your registration and license security.

a) Personal data provided by the data subject:

1. Full Name: Internal use for client identification and registration.
2. Phone / WhatsApp: Internal use for technical support, important notifications, and sending commercial alerts.
3. E-mail address: Internal use to send activation keys, payment invoices, and system notifications.
4. CPF or CNPJ: Internal use for tax invoicing, license contracts, and fraud prevention.
5. Location (city, state, and region): Internal use for tax calculations and regional support allocation.

b) Personal data collected automatically:

1. Navigation cookies: Collected to manage browsing statistics and platform performance improvements.
2. IP Address (Internet Protocol): Collected with date and time for cybersecurity and access control purposes.
3. GPS coordinates / general location: Only if you explicitly enable this feature on your device or browser.
4. Device technical identifiers: MAC address, OS version and name, and browser type (strictly used to validate and bind the hardware license of the installed software).

You can enable or disable location services at any time in your browser or device settings. The information above is not treated as personal identification data unless voluntarily linked to registration data of the subject.

2. How do we collect your data?

The collection of your personal data occurs in the following ways:

• Active browsing and use of forms on the marketingcerto.com website.
• Interactions with our Online Chat support, technical support, and commercial channels.
• Payment processing through integrated partner platforms (such as Hotmart).

3. Consent and Legal Basis

We process your personal data based on your free, informed, and unequivocal consent. Consent is the manifestation by which you authorize MARKETING CERTO to process your data. In compliance with the General Data Protection Law, your data will only be collected, processed, and stored with prior and express consent.

By using MARKETING CERTO's services and providing your personal data, you declare to be aware of and consenting to the provisions of this Privacy Policy, as well as knowing your rights and how to exercise them.

At any time and at no cost, you may revoke your consent. It is important to highlight that revoking consent for data processing may make the proper performance of certain features of the site or software impossible. Such consequences will be informed beforehand.

4. What are your rights as a data subject?

MARKETING CERTO ensures its users and clients the rights of data subjects provided for in Article 18 of the LGPD. Thus, you can, for free and at any time:

• Confirm the existence of data processing: In a simplified or complete format.
• Access your data: Requesting it in a legible format via secure electronic means.
• Correct your data: Requesting editing, correction, or updating of incorrect or outdated data.
• Limit your data: Demanding anonymization, blocking, or elimination of unnecessary or excessively processed data.
• Request data portability: Through a registration data report.
• Delete your data: Processed based on your consent, except for legal tax retention obligations.
• Revoke your consent: De-authorizing future processing of your registration data.
• Be informed about the consequences of refusal: If you decide not to consent to a specific feature.

5. How to exercise your rights?

To exercise your rights as a data subject, you should contact MARKETING CERTO through the following official channels:

• DPO / Encarregado Email: [email protected]
• Support Phone: +55 11 3042-9123

To ensure your correct identification as the subject of the personal data requested, we may request additional documents or proof of identity. In this case, you will be informed in advance.

6. Data Storage and Retention Period

Your personal data collected by MARKETING CERTO will be used and stored for the time necessary to provide the service or to achieve the purposes listed in this Privacy Policy, considering the rights of subjects and controllers.

In general, registration data will be kept as long as the contractual relationship between you and MARKETING CERTO lasts. Once the storage period ends, the data will be deleted from our databases or anonymized, except for the cases legally provided for in Article 16 of the LGPD:

• I – Compliance with legal or regulatory obligations by the controller;
• II – Study by research bodies, ensuring, whenever possible, the anonymization of personal data;
• III – Transfer to third parties, provided that the data processing requirements of this Law are respected; or
• IV – Exclusive use of the controller, with access by third parties prohibited, and provided that the data is anonymized.

Accordingly, information essential for compliance with legal, fiscal, judicial, or administrative obligations will be kept for the applicable statutory limitation period, even after the deletion of other data.

7. Data Security

The storage of data collected by MARKETING CERTO reflects our commitment to security and privacy. We employ technical protection solutions to ensure the confidentiality, integrity, and inviolability of your registration information.

Among the measures we adopt, we highlight:

• Only authorized collaborators under commitment of confidentiality have access to registration data.
• Data traffic is protected through secure encrypted connections (SSL/HTTPS).
• Our cloud servers follow strict physical and logical compliance standards.

MARKETING CERTO commits to adopting the best postures to avoid security incidents. However, it is necessary to emphasize that no virtual page is entirely secure and free from risks. It is possible that, despite all our security protocols, issues solely due to third parties may occur, such as cyberattacks by hackers, or also as a result of the user's own negligence (such as leaking local passwords).

In case of security incidents that could generate relevant risk or damage for you, we will immediately communicate the occurrence to the affected subjects and the National Data Protection Authority (ANPD), in compliance with LGPD rules.

8. Sharing and International Transfer of Data

MARKETING CERTO will not share your personal data with any unauthorized third party. Your registration data may be shared only with our operational partners strictly necessary for the execution of services (such as payment processors and cloud infrastructure providers), and such contracts are guided by Brazilian data protection standards.

Some of the third parties with whom we share your data may be located or have facilities abroad. In these conditions, your personal data will remain subject to the LGPD and the high standards required by Brazilian laws. By agreeing to this Policy, you consent to this operational sharing.

Other sharing permitted by law includes court determinations, requests from competent authorities, or corporate transactions (such as mergers or acquisitions).

9. Cookies and Browsing Data

MARKETING CERTO uses Cookies, which are text files sent by the platform and stored on your computer, containing information related to browsing the site to improve your experience.

By accessing our site and consenting to the Cookies banner, you accept the use of this system on your device.

You can manage, block, or refuse the installation of cookies directly in your browser's privacy settings, at any time and at no cost. To manage cookies in your browser, use the help links below:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge / Internet Explorer
• Opera

Revoking consent for certain cookies may prevent the correct operation of some interactive resources of the platform.

10. Disclaimer and Limitation of Liability

MARKETING CERTO is not responsible for:

• Consequences resulting from the user's negligence with their individual data (such as exposing local passwords, logging in on insecure public networks, etc.).
• Malicious actions of third parties (such as malware or local viruses installed on the client's machine), provided it is demonstrated that MARKETING CERTO adopted recommended security measures on its servers.
• Inaccuracy of registration information provided by the client, with all civil and criminal liability for false data being entirely the user's own.

11. Changes to this Policy

We reserve the right to modify this Privacy Policy at any time, mainly to adapt to legislative updates or structural improvements to the site. We recommend that you review it frequently.

Any changes will take effect immediately upon publication on our site. By continuing to use the services after changes, you agree to the revised policy.